Why is a diamond so precious? Diamonds, of course, are rare, and anything rare has a high value. But rarity isn’t enough. A thing must also be desirable, and diamonds are very desirable, indeed.

A diamond’s capacity to reflect light gives it an appearance unlike anything else in the world. The diamond is also the hardest substance known to man. A thing of beauty that can last for thousands of years, it has come to be a symbol of enduring love and loyalty.